Professional Diploma

Professional Diploma in Artificial Intelligence for Digital Marketing

Combine modern marketing with AI-powered tools and data-driven strategies to design and optimise high-performing campaigns.

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Professional Diploma in Artificial Intelligence for Digital Marketing
Applications Open 100% Online
9 Months Duration
60 ECTS ECTS Credits
100% Online Format
English Language
€300 Application Fee
Programme

Programme Overview

Artificial Intelligence for Digital Marketing combines modern marketing principles with AI-powered tools and data-driven strategies. The course explores how artificial intelligence is transforming customer acquisition, personalization, advertising performance, and marketing automation. Students learn how to design, execute, and optimize digital marketing campaigns using advanced technologies and analytics.

Through practical case studies, digital simulations, and hands-on projects, students gain insight into how businesses use AI to improve targeting accuracy, predict customer behavior, and optimize campaign performance in real time. The programme emphasizes the use of marketing automation tools, AI-driven analytics platforms, and customer data systems to build scalable and high-performing digital strategies.

Professional Diploma in Artificial Intelligence for Digital Marketing
Programme

Curriculum

Understand the full digital marketing landscape, including owned, earned, and paid media. Learn how businesses structure omnichannel marketing strategies across platforms.

Explore how AI supports customer segmentation, recommendation engines, dynamic pricing, and automated decision-making in marketing environments.

Study how to collect, clean, and interpret customer data to understand behavior patterns, purchase intent, and engagement drivers.

Develop advanced content strategies using AI tools, focusing on brand identity, storytelling frameworks, and audience engagement techniques.

Learn technical and strategic aspects of search marketing, including keyword strategy, bidding systems, ranking algorithms, and conversion optimization.

Examine CRM platforms, automated customer journeys, lead nurturing systems, and lifecycle marketing strategies.

Apply machine learning models to forecast campaign performance, customer lifetime value, churn, and ROI optimization.

Design integrated marketing strategies combining AI tools, analytics dashboards, and real-time optimization techniques for scalable growth.
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Programme

Key Skills

AI-Driven Marketing Strategy

Apply AI to marketing strategy.

Data Analysis & Interpretation

Analyse and interpret data for insight.

Marketing Automation

Automate customer journeys.

Campaign Optimization

Optimise campaigns for performance.

SEO & SEM Strategy

Grow search visibility and traffic.

Customer Behavior Analysis

Analyse customer behaviour and intent.

Digital Content Strategy

Plan content that engages audiences.

Strategic Thinking

Set direction and plan for the long term.

Programme

Career Outcomes

Digital Marketing Manager

Digital Marketing Manager

AI Marketing Specialist

AI Marketing Specialist

Performance Marketing Manager

Performance Marketing Manager

Growth Marketing Manager

Growth Marketing Manager

CRM & Automation Manager

CRM & Automation Manager

SEO/SEM Specialist

SEO/SEM Specialist

Content Strategy Manager

Content Strategy Manager

Marketing Data Analyst

Marketing Data Analyst

Digital Strategy Consultant

Digital Strategy Consultant

Programme

Admissions

  • Secondary education certificate / high-school diploma (or equivalent)
  • Motivation to enter the field — no prior experience required
  • B1–B2 English proficiency (or equivalent)
  • CV and a short motivation letter
  • Admissions interview (online)
Application Fee
€300
Instalment plans available — contact admissions for details.
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