Professional Diploma

Professional Diploma in Fashion Business & Luxury Brand Management

Master luxury brand strategy, fashion marketing, and retail to lead in the global fashion and luxury industries.

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Professional Diploma in Fashion Business & Luxury Brand Management
Applications Open 100% Online
9 Months Duration
60 ECTS ECTS Credits
100% Online Format
English Language
€300 Application Fee
Programme

Programme Overview

Fashion Business & Luxury Brand Management provides a comprehensive introduction to the global fashion and luxury industries. The course explores luxury brand strategy, fashion marketing, consumer behavior, retail management, product development, and international market trends. Students will develop the skills required to manage luxury brands, create exceptional customer experiences, and navigate the evolving fashion business landscape.

Through case studies, industry insights, and practical projects, students gain an understanding of luxury brand positioning, fashion merchandising, digital transformation, sustainability, and global market dynamics.

Professional Diploma in Fashion Business & Luxury Brand Management
Programme

Curriculum

Explore the global fashion system including designers, manufacturers, retailers, and luxury conglomerates. Understand market segmentation, trend cycles, and value chains.

Examine how luxury brands build exclusivity, heritage, storytelling, and emotional value. Study brand equity, pricing strategies, and global brand consistency.

Understand consumer behavior in fashion markets, including aspirational purchasing, identity-driven consumption, and luxury customer profiling.

Learn store operations, visual merchandising, omnichannel retailing, and premium service design in luxury environments.

Study assortment planning, collection development, trend forecasting, sourcing strategies, and seasonal buying cycles.

Explore online luxury retail, influencer marketing, social commerce, and digital branding strategies for fashion houses.

Examine environmental impact, circular fashion, responsible sourcing, and ESG strategies in luxury businesses.

Analyze international market entry, globalization strategies, and competitive positioning of fashion and luxury brands.
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Programme

Key Skills

Luxury Brand Management

Manage prestige brands and exclusivity.

Fashion Marketing

Market fashion across channels.

Consumer Analysis

Understand consumer behaviour and intent.

Retail Management

Run retail operations and experience.

Trend Forecasting

Anticipate trends ahead of the market.

Digital Marketing

Market products across digital channels.

Strategic Planning

Translate vision into actionable plans.

Communication

Convey ideas clearly across audiences.

Creativity

Generate original, valuable ideas.

Leadership

Guide and inspire teams toward shared goals.

Programme

Career Outcomes

Luxury Brand Manager

Luxury Brand Manager

Fashion Marketing Manager

Fashion Marketing Manager

Retail Manager

Retail Manager

Brand Consultant

Brand Consultant

Product Development Coordinator

Product Development Coordinator

Fashion Merchandiser

Fashion Merchandiser

E-Commerce Manager

E-Commerce Manager

Fashion Entrepreneur

Fashion Entrepreneur

Programme

Admissions

  • Secondary education certificate / high-school diploma (or equivalent)
  • Motivation to enter the field — no prior experience required
  • B1–B2 English proficiency (or equivalent)
  • CV and a short motivation letter
  • Admissions interview (online)
Application Fee
€300
Instalment plans available — contact admissions for details.
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