Professional Diploma

Professional Diploma in Global Marketing & Brand Strategy

Manage marketing across international markets through branding, consumer insight, and global communication strategy.

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Professional Diploma in Global Marketing & Brand Strategy
Applications Open 100% Online
9 Months Duration
60 ECTS ECTS Credits
100% Online Format
English Language
€300 Application Fee
Programme

Programme Overview

Global Marketing & Brand Strategy prepares students to manage marketing activities across international markets, focusing on branding, consumer behavior, and global communication strategies.

Students explore how brands expand globally, adapt to cultural differences, and build competitive advantage through strategic marketing and communication.

Professional Diploma in Global Marketing & Brand Strategy
Programme

Curriculum

Understand core marketing concepts applied in international contexts.

Study how cultural, social, and economic factors influence buying decisions.

Develop brand identity, positioning strategies, and long-term brand equity.

Learn qualitative and quantitative research methods for global markets.

Explore digital channels, social media, and integrated communication strategies.

Study global campaign development, media planning, and localization strategies.

Develop comprehensive marketing plans aligned with business objectives.

Explore new marketing technologies, trends, and growth strategies.
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Programme

Key Skills

Brand Strategy

Build positioning and brand equity.

Market Research

Research markets to guide strategy.

Digital Marketing

Market products across digital channels.

Communication

Convey ideas clearly across audiences.

Consumer Analysis

Understand consumer behaviour and intent.

Strategic Thinking

Set direction and plan for the long term.

Creativity

Generate original, valuable ideas.

Campaign Management

Plan and run marketing campaigns.

Programme

Career Outcomes

Marketing Manager

Marketing Manager

Brand Strategist

Brand Strategist

Digital Marketing Manager

Digital Marketing Manager

International Marketing Executive

International Marketing Executive

Market Research Analyst

Market Research Analyst

Communications Manager

Communications Manager

Product Marketing Manager

Product Marketing Manager

Programme

Admissions

  • Secondary education certificate / high-school diploma (or equivalent)
  • Motivation to enter the field — no prior experience required
  • B1–B2 English proficiency (or equivalent)
  • CV and a short motivation letter
  • Admissions interview (online)
Application Fee
€300
Instalment plans available — contact admissions for details.
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